B2B2C

The business-to-business-to-consumer (B2B2C) framework involves a collaboration where companies sell their products to retailers while simultaneously acquiring valuable insights from the consumers who buy those products. This strategy allows producers to capitalize on the investments made by B2C businesses in customer engagement and marketing, thus enabling access to new markets on a larger scale with enhanced revenue potential.

Understanding the differences among B2B2C, B2C, and B2B models is crucial, as each has its own distinct features.

To successfully implement a B2B2C model:

‹ SQL

Business to customer ›

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Related definitions

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