Business Development Representative

A Business Development Representative (BDR) is tasked with creating new business opportunities by establishing long-term value through customer relationships, market engagement, and strategic partnerships. Their efforts are directed towards the company's growth through various strategies, such as identifying and qualifying potential leads, sourcing new suppliers, and investigating new growth paths.

Essential qualifications and skills for BDRs encompass:

The main duties of a BDR involve:

While both BDRs and Sales Representatives play a role in a company's expansion, their functions are notably different. BDRs concentrate on generating new business via outbound methods such as cold calls and email outreach, whereas Sales Representatives manage incoming leads and finalize sales. BDRs are involved in the initial phases of the sales process, focusing on lead generation and qualification, while Sales Representatives take charge to complete the sales cycle.

BDRs must possess skills in communication, organization, strategic planning, and interpersonal relations. Sales Representatives also require similar abilities but with a greater focus on handling incoming communications and nurturing leads. Those aspiring to become BDRs can begin their careers as Sales Development Representatives (SDRs) to gain experience in client interactions before transitioning into proactive lead generation and business development positions.