Email Deliverability

Email deliverability assesses an email's success in reaching a recipient's inbox. It encompasses more than just delivery rates, focusing on where the email ends up—whether in the main inbox, a promotions tab, or the spam folder. This outcome is influenced by factors such as the sender's reputation, authentication methods, and how recipients engage with the emails, which internet service providers use to evaluate an email's authenticity.

Numerous factors affect the likelihood of your emails landing in the inbox. These include technical setups that verify your identity, the quality of your contact list, and the interactions your audience has with your communications. Internet Service Providers (ISPs) assess these indicators to determine if you are a reliable sender.

Enhancing email deliverability necessitates a proactive strategy that merges technical care with effective audience management. By adopting essential tactics, you can improve your sender reputation and ensure that your messages reliably reach the inbox. These methods demonstrate to ISPs that you are a legitimate sender.

Although often used interchangeably, email deliverability and delivery represent two separate phases in the journey of an email to the recipient.

The route to the inbox is filled with potential challenges that can hinder even the most meticulously crafted campaigns. Senders frequently face technical rejections and issues stemming from recipient behavior that can tarnish their reputation. These obstacles may prevent messages from being viewed by their intended recipients.