Email Deliverability Rate

The email deliverability rate represents the fraction of emails dispatched during a campaign that are accepted by the recipient's mail server. This metric reflects how many of your emails avoided hard or soft bounces, which can happen due to reasons such as an incorrect address or a full inbox.

Your sender reputation, shaped by the history of your domain and IP, is a significant factor. Internet Service Providers (ISPs) monitor metrics like spam complaints and sending frequency to evaluate your reliability. The integrity of your email list is also crucial, as sending to invalid addresses can lead to elevated bounce rates.

Technical aspects such as email authentication (SPF, DKIM) are essential in establishing your credibility. Additionally, the content of your emails and the level of engagement from recipients are closely scrutinized. Low open rates can result in your emails being directed straight to junk folders.

To consistently ensure your emails arrive in the inbox, it is important to implement a series of best practices. These strategies are aimed at cultivating a strong sender reputation and fostering a positive relationship with your subscribers, which directly influences your deliverability.

While both are important metrics in email marketing, they assess different phases of campaign effectiveness.