Jobs to Be Done Framework

The Jobs to Be Done framework is a methodology for product development that centers on recognizing the particular goal, or 'job,' a customer intends to achieve when they 'hire' a product. This approach redirects attention from the product itself to the customer's intrinsic motivations and desired results. By focusing on the fundamental issue a customer seeks to address, businesses can innovate more effectively and create solutions that genuinely meet consumer needs.

The primary concept of the JTBD framework is that customers 'hire' products to fulfill a distinct task or objective. This perspective shifts the emphasis from product attributes to the customer's deeper motivations. It aims to grasp the progress a customer aspires to make in a specific context.

This framework examines needs from a fresh perspective, taking into account functional, social, and emotional aspects. By identifying the essential job, companies can innovate with greater predictability and develop solutions that truly connect with users. The objective is to comprehend the 'why' behind a decision, rather than merely the 'what.'

This outlines how you can implement the JTBD framework in your product development strategy.

Although both frameworks seek to encourage innovation, they tackle problem-solving from distinct angles.