Trigger Marketing

Trigger marketing refers to an automated approach that delivers targeted communications to individuals based on their specific actions or events. These triggers can include activities such as visiting a website, abandoning a shopping cart, or significant dates like birthdays or account anniversaries. This method facilitates highly personalized and timely interactions that align closely with the customer's journey.

Essentially, trigger marketing functions on a cause-and-effect framework, supported by various interconnected elements. These components collaborate to provide a smooth, automated experience that feels individualized for the customer. The fundamental elements include:

Adopting trigger marketing brings numerous benefits that can greatly influence a business's profitability and customer engagement. By automating messages based on user actions, companies can send more relevant and timely communications. This strategic method results in several important advantages:

Although related, these two marketing strategies have different objectives depending on the nature of the initiating action.

Trigger marketing techniques utilize customer data to send timely and pertinent messages. These automated initiatives are crafted to react to specific user actions, events, or significant milestones. Typical methods include: