Customer Data Platform (CDP)

A Customer Data Platform (CDP) is a type of software that gathers and integrates customer data from diverse sources to generate a singular, cohesive profile for each individual. This approach clarifies a customer's identity across different devices and interactions, providing a thorough overview of their engagements with a business. These consolidated profiles are then made available to other tools, allowing teams to offer more tailored marketing and customer experiences.

A CDP serves as the central hub for a company's customer data. It collects information from various interactions and systems to construct a comprehensive view of each customer. This integrated data is then organized and prepared for utilization across various marketing and sales platforms.

Adopting a Customer Data Platform provides a strategic edge by eliminating data silos and establishing a single source of truth for customer data. This enables organizations to transcend fragmented information and interact with customers in a more unified and insightful manner.

Although both platforms handle customer data, their fundamental functions and primary applications are notably different.

Customer Data Platforms are highly adaptable, allowing organizations to convert raw data into strategic initiatives. They assist marketing, sales, and service teams in comprehending customer behavior and delivering more pertinent experiences across all channels.