Email Verification

Email verification entails assessing whether an email address is accurate, operational, and likely associated with a real individual. This process includes various checks such as syntax, domain, and mailbox validation to eliminate incorrect or fraudulent addresses from a contact list.

Many users submit false or erroneous email addresses, and contact lists tend to deteriorate over time. Research indicates that approximately 10% of emails entered during checkout are invalid. Without verification, your data risks becoming unreliable for outreach purposes.

This decline in data quality results in ineffective marketing efforts and increased expenses. Sending messages to invalid addresses damages your sender reputation and affects deliverability, often causing emails to end up in spam folders. Ultimately, this diminishes the effectiveness and return on investment of your campaigns.

Email verification tools employ a comprehensive approach to ensure an address is genuine and deliverable. This involves multiple automated checks that evaluate various components of the email, from its format to the associated server.

Although email verification and validation are often used synonymously, they fulfill different roles in preserving data quality.