Ask Anything. Seriously. Custom Company Insights Just Changed the Game.

What if your prospecting engine could answer questions like:

• “Which sustainability certifications do they have?”

• “Do they offer meal vouchers as an employee benefit?”

• “What did they say about data security in their last three press releases?”

• “How big is their production facility in square meters?”

• “Do they operate any production facilities within the EU?”

That’s not a wishlist. That’s Custom Company Insights, live inside Compelling today.

Forget generic filters, dropdown menus, and one-size-fits-all tags. With Custom Company Insights, you can ask plain-language questions about any company in your CRM, and if the answer exists somewhere out there, Compelling will find it.

Why This Feature Exists

Every GTM team reaches a point where firmographics just don’t cut it. You’ve narrowed your ICP, refined your filters, enriched your accounts, yet you still don’t know if a company truly fits your product.

What you need is the nuance:

• Hidden in a benefits page

• Tucked in a press release

• Buried in a compliance report

Until now, finding these insights meant assigning a BDR to go digging—or skipping the account entirely.

Custom Company Insights automates that grunt work.

From Free-Text Question to Verified Answer

Here’s how it works:

1. Ask a plain-language question inside the Compelling dashboard.

2. Compelling’s research agents crawl and synthesize results from company websites, filings, job boards, press coverage, and more.

3. A fact-checker agent verifies the response against original source URLs and timestamps.

4. You get back a clean, structured answer, linked to its source and ready to use for segmentation, scoring, or outreach.

It’s like having an analyst on every account in your pipeline.

Real Use Cases, Right Now

Our early users are already using Custom Company Insights to:

• Build ultra-specific segments (e.g. “companies with solar-powered warehouses in Germany”)

• Personalize outbound messaging with hard-to-find facts

• Automate qualification steps based on compliance, hiring practices, or infrastructure

• Pull verified answers for customer-facing teams, without opening research tickets

One customer recently asked:
"Does this company operate any production facilities in the EU?"
Compelling returned the answer in seconds, complete with a source link to the company’s press archive.

No prompt tuning. Just the data, surfaced at scale.

What Would You Ask?

Custom Company Insights was designed to be flexible, fast, and frankly, scary useful. You don’t need to be technical. You don’t need perfect phrasing. You just ask.

Custom research at scale used to be a luxury reserved for large RevOps teams or armies of interns. Now, it’s a few keystrokes away.

The era of “just ask” has arrived. And we’re just getting started.