New Look, Same Vision: Why We Rebranded Compelling

You may have noticed, we look a little different today.

But this isn’t just about logos or typefaces. It’s about what Compelling has become, and what we’re building next.

Over the past year, we’ve grown from a scrappy team automating outbound workflows to something much deeper: an AI-native intelligence engine embedded in some of the most exacting go-to-market (GTM) teams in Germany and Europe. We’re now trusted to orchestrate and enrich over 50 million datapoints, quietly running in the background of CRMs, outreach tools, and revenue stacks.

That kind of scale, and the quality bar that comes with it, demands a brand that doesn’t just keep up. It demands one that leads.

Brand Is Never “Done”

Software evolves. Workflows shift. Expectations rise. So we believe a brand should evolve, too.

This new look isn’t a full reinvention. It’s a refinement. A sharpening of what’s always been core to Compelling:

• Simplicity over noise

• Clarity over clutter

• Trust earned through transparency

You’ll notice a cleaner logomark, tighter grid systems, and a more confident use of motion and typography. But most of all, we’ve updated our identity to reflect how customers actually experience Compelling: quiet intelligence, surfaced exactly where they need it, and nowhere they don’t.

Why Now?

Because the product just leveled up.

With the launch of our new platform, GTM teams can now use Compelling to:

• Ask plain-language questions about any company

• Get verified insights without prompt engineering

• Track segments automatically as they evolve

• Rank accounts with their own logic

• Clean and enrich CRM data without lifting a finger

And they’re doing this across thousands of accounts, daily.

So while our feature set grew sharper and our tech more autonomous, our visual identity needed to reflect that same maturity: focused, reliable, and, dare we say it, tasteful.

It’s Still Us

We didn’t throw out the soul of the brand. You’ll still see that slightly irreverent tone in our copy. You’ll still get honest answers in onboarding. You’ll still find the occasional easter egg (yes, the coin still flips).

But this new identity is designed to scale with us. To look at home next to your revenue tooling. And to tell the world, visually, what Compelling does best:
→ Deliver high-quality intelligence, quietly, and with conviction.

Let Us Know What You Think

Like our product, our brand is in motion. We’ll keep refining, tweaking, and sharpening as we go. Feedback’s always welcome, especially from the people who’ve been with us since v0.1.

Until then:
New look. Same mission.
Let’s go make GTM smarter, together.