Taste > Tech Specs: What a Spinning Pixel Taught Us About Product Experience

A few days ago, we hosted our very first onboarding call for Compelling early-access.

Everything was going to plan:
Shared screen.
Guided tour.
Real-time insights, multi-agent flows, automation galore.

Until our customer noticed something.
A tiny toggle. Barely noticeable.

He clicks it.

A coin flips, animated, shimmering for half a second, and disappears.

He clicks it again.
Then again.
And again.

For the next 30 seconds, I’m explaining how Compelling orchestrates data agents in the background, how workflows run on auto-pilot, how insights stay fresh without human babysitting…

But none of that lands.

Because he’s watching the coin.

Eventually I stop talking, just to enjoy the moment with him. We both laugh.

Why That Coin Matters

That little animation adds exactly zero functional value.

But it changed the energy of the call. It turned a demo into a smile. It whispered what no sales deck ever says out loud:

→ “Someone cared.” ←

That’s the moment I remembered what we said in our recent post on AI and taste:
In a world where execution is easy and models are cheap, judgment is the moat. Taste is what endures.

This coin-flip wasn’t some deeply researched UX innovation. It was a late-night idea from one of our engineers who wanted to make credit-tracking “less boring.” But it stuck—because it added texture to the experience.

The Demo Feedback That Made the Cut

That onboarding session could’ve ended with comments about fact-checking accuracy, dashboard latency, or CRM sync depth.

Instead, the first feedback we logged into Notion was:
“That coin animation is addictive. Don’t ever remove it.”

Noted.

Why We Build Like This

We spend most of our time solving hard problems:

• Autonomous research agents

• Insight validation

• Custom ranking frameworks

• Data orchestration without duct tape

But every now and then, we ship something just because it feels good. And we think that’s okay. In fact, we think that’s essential.

Because in the end, people don’t just remember what your product did—they remember how it made them feel.

And if our product makes even one RevOps leader smirk while chasing signals across a list of accounts, we’re doing something right.

The new Compelling platform is live. Agents humming. Workflows flowing. And yes, the coin still flips.