CRM enrichment
Your CRM, with insights
only Compelling can find
Pick a view in your CRM. Compelling's AI agents research every account against your questions and write the answers, each with a source, into the fields your team already uses.
EU-hosted and GDPR-compliant
Developed in Cologne, Germany
Compelling is researchingTrusted by GTM teams across Germany and Europe
How it works
From a CRM view to filled fields
Three steps, and your team keeps working in the CRM.
01
Import a view
Choose a list, filter or view from your CRM and preview the first records before anything is imported.
02
Research with Insights
AI agents answer your questions for every account, each answer with its sources.
03
Write back
Answers go into the mapped fields. Existing records are matched and updated, so nothing arrives twice.
Supported CRMs
Works with the CRM you already use
What each connection can do today, taken from the app.
| CRM | Import lists and views | Write back to fields | Keep views in sync | A CRM list per Compelling list | "Last processed" field |
|---|---|---|---|---|---|
 Salesforce | Yes | Yes | Not yet | Not yet | Not yet |
 HubSpot | Yes | Yes | Yes | Yes | Yes |
 Pipedrive | Yes | Yes | Yes | Yes | Yes |
 Microsoft Dynamics 365 | Yes | Yes | Yes | Not yet | Not yet |
 Attio | Yes | Yes | Yes | Yes | Yes |
 monday.com | Yes | Yes | Not yet | Not yet | Not yet |
Your CRM is missing? Google Sheets, Airtable and webhooks cover other systems, and we are happy to check a direct connection for yours.
Details
Built for the data you already have
What happens when Compelling writes into a CRM your team relies on.
Matching before every write
Compelling identifies existing companies by domain or by a matching across several properties, so a record is updated instead of created a second time. The second option helps when several sites of one company share a domain.
Mapping with a preview
You map each column to a CRM field. Before an import starts, you step through the first records and see what will be imported and what will be skipped.
Clean picklists
For dropdown fields, answers are matched against the field's options. Answers without a matching option are skipped and leave the field as it is.
A CRM list for every list
On request, every synced list gets its own segments in HubSpot, lists in Attio or filters in Pipedrive, for companies and contacts.
Visible origin
In HubSpot, Pipedrive and Attio, a "Last processed by Compelling" field shows if and when a record was enriched.
Views that stay current
With HubSpot, Pipedrive, Attio and Dynamics 365, a connected view keeps filling your Compelling list as new records appear in the CRM.
Customers
Why GTM teams choose Compelling. Pipeline built on accounts that fit.
Philip BrachesHead of Sales"Compelling turned prospect research from a three-hour slog into a ten-minute routine. We regularly cut almost all prep time and walk into calls with richer context than ever."
"Compelling equips our Global Business Development team to act on key trigger events – long before competitors even notice!"
"Whenever buyer sentiment shifts, Compelling flags it in real time and suggests talking points we would never catch alone."
Julius GerhardFounder & Managing Director"We’ve seen an average reply rate above 16% for over six months now, and that’s entirely down to Compelling’s infrastructure, data and insights."
FAQ
Questions about CRM enrichment
What Compelling researches, where it writes and how it connects to your CRM.
Got a question about your setup?
Talk to SalesWhich CRMs does Compelling support?
Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Attio and monday.com, each for import and write-back. For other systems, Compelling syncs with Google Sheets, Airtable or a webhook.
How is this different from classic data enrichment?
Classic enrichment fills standard fields such as headcount or industry from a database. Compelling's AI agents research the questions you define, for example which ERP an account runs or whether it is hiring in sales, and attach the source to every answer.
Will Compelling create duplicates in my CRM?
Before a record is written, Compelling looks for an existing company, either by domain or by a matching across several properties. A match is updated instead of created again.
Which fields does Compelling write to?
Only the fields you map. Every column of your list is assigned to a CRM field or excluded from the sync, and a mapping that sends two columns to the same field is flagged before the sync starts.
Can I start from a view I already have in my CRM?
Yes. You import a list, filter or view from your CRM into Compelling. With HubSpot, Pipedrive, Attio and Dynamics 365, the connection can stay active, so new records in that view arrive in Compelling automatically.
Where is my CRM data processed?
Our infrastructure runs in Europe, is GDPR-compliant and audited by heyData.
What does it cost?
Connecting your CRM costs nothing extra. Research is billed in Credits: one insight for one company or contact costs one credit, and credits are only deducted for successful results.