HubSpot

HubSpot is a software platform hosted in the cloud that delivers tools for marketing, sales, customer service, and customer relationship management (CRM). Its offerings are categorized into distinct 'hubs'—including Marketing, Sales, and Service—that work together to assist businesses in managing the complete customer lifecycle from a unified system.

This platform features a robust suite of cloud-based tools centered around its advanced CRM. It aims to consolidate a company's marketing, sales, and service initiatives, establishing a singular system for overseeing the entire customer journey.

By utilizing HubSpot, businesses can oversee their complete customer lifecycle from one central location. This cohesive strategy enhances the ability to attract, engage, and satisfy customers, fostering growth and operational efficiency throughout the organization.

The terms HubSpot and hotspot are frequently mistaken for one another, yet they denote completely different ideas.

HubSpot provides a wide range of integration possibilities via its App Marketplace and APIs.

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Related definitions

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