Competitor customers

Find the companies your competitors list as customers and approach them with a switch pitch.

Preview

Example data

Companies	Competitor customer	Competitor	Published	Source
FFormkraft	Yes	Competitor A	2025-11-18	competitor-a.example/customers/formkraft
HHafenblick Systems	Yes	Competitor B	2026-03-05	competitor-b.example/case-studies/hafenblick
GGipfelwerk Cloud	Yes	Competitor A	2024-06-27	competitor-a.example/customers
LLedgerly	No	–	–	–

Each column is a research question. Compelling answers it for every row and shows the source next to the answer.

Competitor customerIs this company named as a customer of <Competitor A> or <Competitor B> on a logo wall, in a case study or in a testimonial?Yes / No
CompetitorWhich of <Competitor A> or <Competitor B> names this company as a customer?Text
PublishedOn which date was the case study or testimonial about this company published?Date
SourceWhat is the URL of the page where the competitor names this company?Link

Switch campaigns
A competitor's customer already pays for the category. Pitch what you do better and reference their own case study.
Account-based plays
Put all logos of your competitors into one list and build a target account list from it.
Sales battlecards
Sort by publication date to see whose case study is fresh and whose contract may be up for renewal.

Where does the data come from?

From the competitors' logo walls, case studies and testimonials. Compelling shows the source with each answer.

How do I use my own competitors?

Replace <Competitor A> and <Competitor B> in the questions with the names of your competitors. Add a third by editing the question.

Does a logo mean the company is still a customer?

No. A logo wall or case study shows a past or current relationship. The publication date column helps you judge how recent it is.