Buyer

A buyer, often referred to as a purchasing agent, is an individual tasked with the procurement of goods and services for organizations, whether for resale or internal operations. They play a crucial role in the supply chain, focusing on profitability and efficiency by obtaining products at the best prices, overseeing inventory, and nurturing supplier relationships.

Buyers have diverse responsibilities across various sectors such as manufacturing, retail, and government. Their primary duties encompass:

The buyer's journey is divided into three phases: awareness, consideration, and decision-making:

To effectively understand and sway buyer decisions, consider the following:

Implementing effective engagement strategies is vital for transforming potential buyers into actual customers. Some successful approaches include:

‹ Unique Selling Point

Sales Demo ›

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Related definitions

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