Compelling.ai Pricing in 2026: Which Plan Is Right for Your Sales Team?

Quick answer: For most B2B sales teams, Growth (€249/month, or €199/month billed annually) is the plan to pick — it adds CRM auto-sync and automated workflows for up to 3 users. Early-stage teams start with Founder (€49/month), larger ops teams with Scale (€699/month), and every paid tier has a 7-day free trial. Not sure yet? The Free plan lets you test the agents at no cost.

• What You Are Actually Paying For

• The Five Plans at a Glance

• Plan-by-Plan Breakdown

• How to Choose

• A Note on GDPR

• Annual vs Monthly Billing

• What the Credits Actually Cover

• FAQs

Most pricing pages answer the wrong question. They list features and credits and leave you to figure out whether any of it fits how your team actually works.

This one starts with your situation and maps it to the right plan — less time decoding tiers, more time deciding.

What You Are Actually Paying For

Compelling.ai deploys AI research agents that handle the full sales research workflow: building targeted account lists, enriching and scoring those accounts, monitoring buying signals, and syncing everything into your CRM. Source-cited. GDPR-compliant. Built and hosted in the EU.

You are not paying for a database subscription or a contact search engine. You are paying to remove the research step from your sales process entirely. That distinction matters when you compare prices.

The Five Plans at a Glance

Annual billing saves 20% across all paid tiers. Every paid plan includes a 7-day free trial with no commitment required. See all five plans side by side and configure your credit volume on the live pricing page.

Plan-by-Plan Breakdown

Free: Test the Agents Before You Commit

200 credits. 1 user. Up to 200 rows per list. €0, no time limit.

The Free plan exists to answer one question: do the AI agents actually work for your ICP? You get enough credits to build a real target list, see how accounts are enriched and scored, and check whether the output lands in your CRM the way you need it to.

It is not a demo environment. It is a working research workflow at zero cost.

If you are evaluating Compelling.ai against other options, start here. No credit card required. No expiry clock running.

Founder: One Rep, Serious Volume

€49/month (€39/month billed annually). 12,000 credits per year. 1 user. Up to 2,500 rows per list.

This plan is built for a single person running a high-volume outbound motion — a founder doing their own sales, a solo SDR, or a consultant who needs a steady pipeline of well-researched accounts.

Twelve thousand credits per year is enough to build and enrich dozens of targeted lists. The 2,500-row cap per list means you can go deep on a vertical or a geography without hitting a ceiling mid-campaign.

At €49 a month — or €39 on annual billing — it is a straightforward decision if your alternative is spending 5 to 10 hours a week on manual research.

Growth: The Team Plan Most Sales Leaders Need

€249/month (€199/month billed annually). 60,000 credits per year. 3 users. Up to 7,500 rows. Includes CRM auto-sync and automated workflows.

Growth is where the product’s full value becomes visible. CRM auto-sync means every enriched account and tracked buying signal lands directly in HubSpot, Salesforce, or Pipedrive — no copying, no pasting. Automated workflows mean your research process runs continuously, not just when someone remembers to trigger it.

Three users covers most early-stage sales teams: a sales lead, one or two reps, and possibly a founder who wants visibility.

The question is not whether €249/month is affordable. The question is what 15 hours of sales rep time per week costs you in missed conversations.

This is the plan we would recommend to most B2B SaaS companies and digital agencies with 10 to 50 employees.

Scale: For Teams That Need More Control

€699/month (€559/month billed annually). 120,000 credits per year. 5 users. Up to 15,000 rows. Adds REST API, multi-workspace support, and Slack integration.

Scale is for teams that want to embed the research workflow into their broader GTM stack. REST API access means you can push and pull data programmatically. Multi-workspace support lets you manage separate research environments — useful for agencies running campaigns across multiple clients, or companies with distinct business units.

Slack integration means buying signals and new account alerts surface where your team is already working, not just in the CRM.

If you are running a structured outbound programme across multiple segments or geographies, this is the right tier.

Enterprise and Agency: Custom Everything

Available on request. Includes single sign-on, custom credit volumes, and terms built for larger or more complex organisations.

If you are an agency managing sales research across multiple clients, or a company with compliance requirements beyond standard GDPR, the Enterprise and Agency tier is worth a conversation. Reach out to talk to the team to get a proposal.

How to Choose

Three questions narrow it down quickly.

How many people need access? One person: Founder. Two to three: Growth. Four to five: Scale. More than five: Enterprise.

Do you need CRM auto-sync? If yes, you need Growth or above. Free and Founder deliver the research output; the sync automation starts at Growth.

Do you need API access or multi-workspace? That is a Scale-tier feature. If your ops team wants to build around the agents, or you are managing multiple client environments, Scale is the floor.

Still unsure? The Free plan answers the product question. The 7-day trial on paid plans answers the workflow question.

A Note on GDPR

For teams in Germany, Austria, Switzerland, and the broader EU, this is not a secondary consideration. Compelling.ai is built and hosted in the EU, developed in Germany, and every data point is source-cited and auditable. GDPR compliance is not a feature you opt into. It is the default.

That matters when you compare costs. ZoomInfo’s GDPR posture for European data has historically been a concern, and its contracts typically run €15,000 to €60,000 per year once seats and add-ons are included. Apollo.io’s EU data accuracy is weaker than its headline figures suggest. Compelling.ai starts at €0 and delivers compliant, sourced data from the first account you enrich.

For a closer look at how Compelling.ai sits within the broader European prospecting market, this comparison of B2B sales prospecting tools for European teams covers the competitive field in detail.

Annual vs Monthly Billing

The 20% discount on annual billing is straightforward. At Growth, annual billing saves €600 per year. At Scale, €1,680.

If you are confident the workflow fits after your 7-day trial, annual billing is the better financial decision. If you want to run a full quarter before committing, monthly keeps you flexible.

What the Credits Actually Cover

Credits are consumed when the AI agents do research work: building lists, enriching accounts, scoring, and tracking signals. The Free plan’s 200 credits let you run a meaningful test. The Founder plan’s 12,000 annual credits support consistent outbound activity for a single rep. Growth’s 60,000 and Scale’s 120,000 support team-level programmes running continuously.

Every credit produces a source-cited output. You are not paying for raw data you then have to verify. You are paying for researched, enriched, scored account intelligence that goes straight into your CRM.

For a deeper look at what the agents actually do, the introduction to Compelling’s AI coworker for data-driven GTM teams explains the workflow in detail.

FAQs

What is the difference between the Free plan and the paid plans?

The Free plan gives you 200 credits, 1 user, and lists of up to 200 rows — no cost, no time limit. Paid plans increase credits, row limits, and user seats significantly. CRM auto-sync and automated workflows start at Growth. The Free plan is genuinely useful for evaluating the agents before committing to a paid tier.

Do all paid plans include a free trial?

Yes. Every paid plan includes a 7-day free trial with no commitment required. You can test the full feature set of your chosen tier before any charge applies.

How much does annual billing save?

Annual billing saves 20% across all paid tiers. At Growth (€249/month, or €199 billed annually) that is €600 per year. At Scale (€699/month, or €559 annually) it is €1,680 per year.

Which plan includes CRM auto-sync?

CRM auto-sync and automated workflows are included from the Growth tier (€249/month) upward. Free and Founder plans deliver research output but do not include automated CRM sync.

Is Compelling.ai GDPR-compliant for EU teams?

Yes. Compelling.ai is built and hosted in the EU and developed in Germany. GDPR compliance is the default, not an add-on. Every enriched data point is source-cited and auditable — which satisfies the documentation requirements that EU data protection obligations demand.

What does the REST API allow, and which plan includes it?

The REST API lets your operations or engineering team push and pull data programmatically, connecting Compelling.ai’s research output to other systems in your GTM stack. Available from the Scale tier (€699/month) upward.

Who should consider the Enterprise or Agency plan?

Teams with more than 5 users, agencies managing research across multiple clients, or organisations with specific compliance or SSO requirements. Enterprise and Agency pricing is available on request.

Your sales team was hired to sell. The right plan is the one that gets research off their plate entirely.

Start free, run the 7-day trial on the tier that fits your team size, and see how many more conversations your reps can have when the agents handle the rest. See full plan details on the pricing page.