CRM data decay

Find the dead, renamed and merged accounts in your CRM before you write to them.

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Preview

Example data
CompaniesWebsite liveStill activeRenamedNew nameNew domain
FFormkraftYesYesNo––
NNordlicht SoftwareYesYesYesNordlicht Digitalnordlicht-digital.de
BBrückenwerk DigitalYesYesYesBrückenwerk Groupbrueckenwerk-group.de
LLedgerlyNoNoNo––

Columns in this template

Each column is a research question. Compelling answers it for every row and shows the source next to the answer.

  1. Website liveIs this company's website still online?Yes / No
  2. Still activeIs this company still operating, and not dissolved, insolvent or merged?Yes / No
  3. RenamedHas this company been renamed or merged into another company?Yes / No
  4. New nameWhat is the new name of this company?Text
  5. New domainWhat is the new website domain of this company?Link

When to use it

  • Clean before a campaign

    Remove closed and merged accounts before they hit your bounce rate and your sender reputation.

  • Keep territories honest

    Reps stop working accounts that no longer exist, and quotas rest on real accounts.

  • Follow renamed companies

    A renamed company keeps its history. Update the name and domain instead of losing the account.

FAQs

Where does the data come from?

From company websites, public registers such as the Handelsregister, insolvency notices and announcements. Compelling shows the source with each answer.

How often should I run it?

Run it before each larger campaign, or on a schedule for your whole account base. Records decay all year, so a regular check keeps the CRM current.

Does it fix the records in my CRM?

The template researches the answers. Sync the new name and domain back to your CRM once you have checked them.

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