CPQ software

CPQ (Configure, Price, Quote) software is a sales tool that aids businesses in producing accurate quotes for complex or customizable products and services. It enhances the sales process by automating the configuration of products, calculating prices based on established rules, and generating the final quote documents. This enables sales teams to quickly create intricate proposals without mistakes, thereby speeding up the entire quote-to-cash process.

CPQ software is equipped with features aimed at optimizing the sales quoting process from beginning to end. These tools assist sales representatives in managing complex product catalogs, ensuring consistent pricing, and producing professional proposals efficiently and accurately.

The adoption of CPQ software revolutionizes the sales cycle by improving both efficiency and accuracy. It automates labor-intensive manual tasks, allowing sales teams to concentrate on selling rather than administrative duties. This ultimately results in quicker deal closures and an enhanced customer experience.

Although both CPQ and CRM software are essential for sales, they fulfill different roles in the customer journey.

CPQ software is particularly beneficial in sales settings where products or services are highly customizable and pricing structures are complicated. It assists teams in navigating complex product catalogs and pricing regulations to provide quick and accurate quotes. Key applications include: