Case study match

Match every account to the case study that fits it best and say why.

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Preview

Example data
CompaniesBest case studyReasonSame industry
FFormkraftCase study ABoth are mid-sized machine builders with spare parts salesYes
HHafenblick SystemsCase study BBoth run several warehouse sites and grow by acquisitionNo
GGipfelwerk CloudCase study CBoth sell SaaS to the German MittelstandYes
LLindenhof PflegeCase study AWeak fit: a small care provider, no close matchNo

Columns in this template

Each column is a research question. Compelling answers it for every row and shows the source next to the answer.

  1. Best case studyWhich of these case studies fits this company best: <Case study A>, <Case study B> or <Case study C>?Single choice
  2. ReasonIn one sentence, why does this case study fit this company?Text
  3. Same industryIs this company in the same industry as the customer of the matched case study?Yes / No

When to use it

  • Send the right proof

    A machine builder wants to read about a machine builder. Attach the case study that matches the account.

  • Write a sharper first line

    Use the one-line reason as the opening: "Like X, you ..." and name the link to the account.

  • Spot gaps in your proof

    Rows with a weak match show which industries still lack a case study.

FAQs

Where does the data come from?

From company websites, public registers, directories and announcements. Compelling shows the source with each answer.

How do I use my own case studies?

Replace <Case study A>, <Case study B> and <Case study C> in the question with the names and one line about each of your case studies.

What if no case study fits?

Then the match is weak, and the reason says so. Use those accounts to decide which case study to write next.

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