News hooks
Find a fresh news hook for every account and open your message with it.
Preview
Example data| Companies | Latest news | News type | News date | Source |
|---|---|---|---|---|
| Formkraft | Launches a new CNC control for small batches | Product launch | 2026-10-06 | formkraft.de/presse/neue-steuerung |
| Hafenblick Systems | Opens a second warehouse near Hamburg | Expansion | 2026-09-22 | hafenblick-systems.de/news/lager-2 |
| Gipfelwerk Cloud | Wins the regional startup award | Award | 2026-10-28 | gipfelwerk-cloud.de/aktuelles/award |
| Ledgerly | – | Other | – | – |
Columns in this template
Each column is a research question. Compelling answers it for every row and shows the source next to the answer.
- Latest newsWhat is the most recent news about this company in the last 90 days? Answer in one line.Text
- News typeWhich type is this news: Product launch, Partnership, Funding, Expansion, Award, Leadership change or Other?Single choice
- News dateOn which date was this news published?Date
- SourceWhat is the URL of the page that reports this news?Link
When to use it
Open with something real
A message that starts with the account's own news gets read. Cite the source in the first line.
Time the first touch
Write within days of a launch or a funding round, while the team still talks about it.
Sort by news type
Send expansion news to your ops pitch and leadership changes to your executive pitch.
FAQs
Where does the news come from?
From company websites, press pages, announcements and news articles. Compelling shows the source with each answer.
What if there is no news?
The row stays empty. That also tells you something: write that account a different message, for example one based on its industry.
How far back does it look?
The question asks for the last 90 days. Edit the time window in the column if you want a longer or shorter one.
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