Review pain points
Read what customers complain about and praise, and pitch to the pain.
Preview
Example data| Companies | Platform | Rating | Top complaint | Top praise | Source |
|---|---|---|---|---|---|
| Cloudbridge GmbH | G2 | 4.4 | Slow onboarding for large teams | Clear dashboards and reporting | g2.com/products/cloudbridge |
| Taskwerk | Capterra | 4.1 | Support replies take days | Easy to set up | capterra.com/p/taskwerk |
| Hafenblick Systems | Trustpilot | 3.2 | Deliveries arrive late | Friendly drivers | trustpilot.com/review/hafenblick-systems.de |
| Ledgerly | Other | – | – | – | – |
Columns in this template
Each column is a research question. Compelling answers it for every row and shows the source next to the answer.
- PlatformOn which platform does this company have the most reviews: Google, Trustpilot, G2, OMR Reviews, Capterra or Other?Single choice
- RatingWhat is this company's average rating on that platform, for example "4.3"?Text
- Top complaintWhat is the most common complaint in this company's recent reviews?Text
- Top praiseWhat is the most common praise in this company's recent reviews?Text
- SourceWhat is the URL of this company's review page on that platform?Link
When to use it
Pitch to a real pain
A SaaS vendor with slow-support complaints is open to your helpdesk tool. Open with what its customers say.
Win against a competitor
Complaints about a competitor's product show what your product should answer first.
Prioritize by rating
Sort by rating: low-rated accounts feel the pain, high-rated ones are happy to talk about growth.
FAQs
Where does the data come from?
From public review pages such as Google, Trustpilot, G2 and Capterra. Compelling shows the source with each answer.
Does it read every review?
It reads the recent public reviews on the platform and summarizes the most common complaint and praise. Open the source link to read the reviews yourself.
What if a company has no reviews?
The row stays empty. Use another template, such as news hooks, for those accounts.
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